Description
- Date: September 13, 2024
- Categories: Brand
Project description
To create a culturally relevant Eid campaign that connects emotionally with customers while highlighting Apex Shoes as a stylish, dependable choice for festive and everyday wear.
Our contribution: Led the campaign as Associate Creative Director, collaborating closely with a copywriter and visualizer to develop the core concept, messaging, and visual direction, ensuring consistency across all campaign materials like ATL, BTS & digital platform.
Summary of the project’s success: The campaign delivered a strong, festive brand presence with clear messaging and impactful visuals, strengthening audience engagement and reinforcing Apex Shoes’ position during the Eid season.